Google Ads & Local Service Ads
Pay for booked jobs, not just clicks.
Local Service Ads and Google Ads put you in front of homeowners ready to buy right now. We run them on what actually matters, return on ad spend, not cost per lead.
LSAs book at 44% and run 49% cheaper than regular Google Ads.
What good looks like
The right ad, the right homeowner, the right moment.
When someone searches “[trade] near me,” you’re at the very top with a Google Verified badge, and the call books. We optimize every dollar around the jobs it produces, not the clicks it buys.
- $53average LSA cost per lead
- 44%LSA book rate
- 9.55xHVAC closed return on ad spend
The problem
Most contractors burn their ad budget.
What you get
Ads run like an investment.
- Local Service Ads and Google Verified Top-of-page placement with the trust badge that books.
- Google Search and PPC campaigns In front of homeowners the moment they’re ready to buy.
- LTV:CAC account structure Campaigns split by service tier, not lumped together.
- Call and conversion tracking Every lead and booked job traced back to its dollar.
- Negative keywords and spam filtering Junk and tire-kickers cut before they cost you.
- Landing pages built to convert Ad clicks land on pages engineered to book the call.
- Bid and budget management Spend steered toward the jobs that actually pay.
- Live ROI reporting Always know the return, not just the click count.
The shift that changes everything
Stop chasing cheap leads. Chase profitable ones.
Most agencies kill a campaign because the cost per lead looks high. That’s backwards. A $600 lead for a $400 service call loses money. That same $600 lead for a $20,000 system replacement is a 30-to-1 return. We restructure your account around lifetime value versus cost to acquire, so you can outspend every competitor on the jobs that actually pay, and still print money.
Why us
Built on millions in live spend.
- $30M+ managed We know which keywords book jobs and which just burn cash.
- LSA-first We max the cheapest, highest-trust channel before anything else.
- You own your accounts Your ad accounts and data are yours, always.
Investment
Where this lives.
How it works
From burning budget to banking jobs.
- 01 Free ad audit We find where your spend is leaking.
- 02 Restructure LSAs first, then Search, organized by service tier on LTV:CAC.
- 03 Optimize We let Google’s learning run, then scale the winners around day 60, doubling down on high-value jobs and cutting the waste.
FAQ
Questions, answered.
What are Local Service Ads?
The pay-per-lead ads at the very top of Google with the Verified badge. Highest intent, lowest cost, and instant trust.
Is ad spend included?
No. You pay the platforms directly and own the account. We manage the campaigns and strategy.
How much should I spend?
Enough to compete for the high-value jobs. We map the right budget on your audit.
How fast do ads work?
Ads can produce leads in days, faster than SEO. We optimize over the first 60 days as the data comes in.
Is this right for you?
We work with
- Contractors with high-ticket jobs who want leads now.
- Owners ready to invest real ad budget.
- Contractors who want every dollar tracked to revenue.
Not a fit
- Anyone with no ad budget.
- Owners who judge ads on cost per lead instead of return.
- Anyone expecting results with zero spend.
See where your ad budget is leaking.
A free audit of your ad accounts showing exactly what’s wasting spend and what to fix. No cost, no obligation.